Alberto Casini

Brand strategist and independent naming consultant in Florence, running Casini Naming since 2019, a micro-boutique that has named over 40 Italian SMEs and three software products distributed across the EU. He writes about naming from the budget-constrained perspective of small founders, not the Fortune 500 playbook.

1 comparison by Alberto Casini.

• Name Generator Guides
• Brand Naming

• Etsy Alternatives: 5 Platforms Compared for Sellers

  October 15, 2026

  Etsy takes fees on every step and keeps your shop name inside its URL. Here are five alternatives compared on fees, traffic, setup time and brand control.