Luca Ferrero

He tracks naming trends across 14 languages and runs a small consultancy helping European startups clear trademark conflicts before launch. Drinks too much espresso, keeps a spreadsheet of every company name he finds interesting.

2 articles by Luca Ferrero.

• Baby Names
• Brand Naming
• Character & Fantasy Names

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  The Best Demon Names Across Myth, RPG, and Fiction

  August 12, 2026

  Demon names from real mythology last longer than invented ones. This guide covers the best from Sumerian, Hebrew, Zoroastrian, Japanese, and RPG traditions.

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  What Is GEO and Why Your Brand Name Matters in AI Search

  June 29, 2026

  GEO optimizes your content for AI-generated answers, not just Google rankings. With AI search traffic growing 165x faster than organic, your brand name needs to work in a new kind of search.