Luca Ferrero

He tracks naming trends across 14 languages and runs a small consultancy helping European startups clear trademark conflicts before launch. Drinks too much espresso, keeps a spreadsheet of every company name he finds interesting.

1 article by Luca Ferrero.

• Brand Naming

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  What Is GEO and Why Your Brand Name Matters in AI Search

  June 29, 2026

  GEO optimizes your content for AI-generated answers, not just Google rankings. With AI search traffic growing 165x faster than organic, your brand name needs to work in a new kind of search.